Marketing is a core competency for businesses, yet many entrepreneurs are clueless about how to actually do it, let alone the importance of executing well.  Many founders attempt to tell very technical descriptions of products as designed by them, not why it's of interest to a purchaser.   With the advent of the internet, marketing has become even more critical and a near death sport – if you don’t do it well, your company will fail.  At CI Works, we have a collection of tenant companies that possess these critical skills, are very innovative and adaptive in their approach, and have proven to work very well with collaborative neighbors.  

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